His steel Eddy Merckx Corsas were the absolute pinnacle of racing bikes. These appeared in collaboration with similar Merckx branded frames by Kessel of Belgium. JavaScript seems to be disabled in your browser. Which you are. The logo must contain his name in function of brand awareness. Peugeot. It is named after Eddy Merckx-cycling’s own GOAT (Greatest Of All Time). The first year ‘Eddy Merckx’ was written in full on the downtube of the former Belgian Pro Tour (now WorldTour) team. For that moment when you feel a hero. As a rider, he famously adjusted his saddle height during races, stopping over several times in crucial races such as Paris–Roubaix or the World Championships, to ensure he would be able to perform at his best. Part of the reason [Eddy Merckx] managed such a long stint at the very highest level of the sport was the company's adoption of materials and processes. A logo that should be an introduction of the future of the Merckx bike. [8] The company was owned by Diepensteyn NV from 2014[9] until June 23, 2017, when Race Productions NV, the owner of Ridley, another Belgian cycle brand, announced the acquisition of Eddy Merckx Cycles. A new logo to make the rebranding of the Merckx bikes complete. It wrote:[16]. merckx bikes, first and foremost, handle like racing bikes are meant to handle. 1965: Superia : Superia : Solo-Superia: 1966. For that unique feeling of accomplishment. border-bottom-width: 1px !important; Modern heritage; this is how we see the new Merckx logo. [1] It is considered to be one of the most prestigious bicycle brands in the world.[1]. (Usually 5 to 7 days.) But if your budget isn’t limitless, you still can get a high quality steel Merckx bike, thanks to their new Ready Made complete road, gravel & urban bikes. [10], Eddy Merckx’ name quickly became a synonym for one of the most prestigious brands in the cycling world, a reputation it keeps until today. Story of the Day: Eddy Merckx hospitalized. This modern heritage brand has come a long way since having Eddy himself as the founder of the company. The bike is the Eddy Merckx EMX-1. S.A. It ranks with Pinarello’s Dogma line, Wilier Triestina’s Zero.7, and Ridley’s Noah FB as the most responsive bikes. They've clearly raised the bar, it's one of the best handling bikes [we]'ve ridden in some time. Ugo De Rosa said:[12]. This machine looks set to eat Kermess racers for breakfast. If you are riding La Charly Gaul, La Ronde Picardie or the Eddy Merckx Classic in Salzburg you will be able to meet these dedicated Eddy Merckx bikes fanatics on the road. Because you don’t want to give in, you want to conquer the battle with your mind and body. The Eddy Merckx EMX-525 is the company's flagship road bike. The Eddy Merckx EMX-525 is the company's flagship road bike. who cares about seat tube angle, toptube length and all that rubbish. And now, Eddy Merckx bikes are back on the world stage. Interesting news, specials and sales of the brand appear in your inbox. The synergy between the two brands must lift the Belgian cycling industry to new heights. Vecchi was a former employee of Cinelli who was at this time an engineer at Acer-Mex, which produced Windsor bicycles. A logo that is, beside a brand, also the representation of a generation riders who want to keep the Merckx legacy alive and kicking. Later, the company moved to the bordering municipality of Zellik, where it remains until today. For the best experience on our site, be sure to turn on Javascript in your browser. [...] But don’t expect the bike to cushion the cobbles. Hence the resemblance between Windsor and Cinelli bikes. The bike's main appeal was that they were Merckx's own exacting standards and they soon found favour with professionals. "This takeover creates a kind of cross-pollination of the two Belgian brands within our company. The bike has an asymmetrical design, which means the left hand side has a different design and weight distribution than the right hand side. New logo: A wink to the iconic Eddy Merckx bicycle logo, Eddy Merckx Bikes becomes a proud member of Belgian Cycling Factory, Merckx CC, a Gran Fondo team inspired by Eddy Merckx. Finally, the bike has an oversized and stiff head tube in which the front fork fits completely. [...] Could it be the ultimate race bike? He had 3 crucial factors in mind for the ideal logo. Colnago Brochure circa 1973. Who is Eddy Merckx? It comes with either electronic or mechanical shifting, in Shimano or Campagnolo. Merckx himself sold his company many moons ago, but only recently did the trademark come … This allows for a better stability of the bike, as the gear system is installed on only one side and needs to be counterbalanced in terms of weight and power. team of manager Patrick Lefevere rode Eddy Merckx bikes a mere three months after the company was created, and immediately won two le Tour de France stages. Eddy had the idea that the youthful enthusiasm of the students could lead to a beautiful thing to represent its bikes. As a manufacturer, Merckx continued to spend a lot of efforts in the geometry, quality and safety of his bikes. Traded it for a repainted Merckx MX leader Telekom frameset (painted in bright yellow and used for racing), I could not spend anymore but could not walk away from this beauty either, so I had to give that one up. Some of the best professional cycling teams in the 1980s and 1990s rode them.[20]. Merckx may have been a traditionalist at heart when it came to bike — but the company has largely moved with the times, adopting new materials and designs as they emerge. The DNA of these unique racing bikes stems from the most unique cyclist of all time: Eddy Merckx. Team. [17] About the result, he wrote: By establishing stability and ride characteristics as the main driving factor Eddy Merckx Cycles has achieved its goal in making the best bike possible at this given time. Meet the Merckx Cycle Club. Indeed, there is something comforting about knowing that, even in a world of nano-tubes and computer-aided design, The Cannibal — the living representative of cycling's golden age-sometimes throws a leg over a frame in the factory he founded, just to check that the geometry is still absolutely perfect. In Mexico City, from left: Eddy Merckx, Remo Vecchi and Signor Molteni, Eddy Merckx's pro team sponsor. 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On Friday 23 June 2017, Race productions NV (the company behind Ridley bikes) took over bicycle brand Eddy Merckx. Merckx sold most of his shares [...] but remains heavily involved. They [...] work with academics from Ghent University to explore what makes a bike stable at speed, the parameters that affect stability and [...] suggest design changes that could improve stability and safety for all types of rider. And last but not least: the rainbow and Belgian colours. There will be very few cycling fans who haven’t heard of Eddy Merckx. The EMX-1 is Eddy Merckx' entry level bike. At first, Merckx specialized in making steel frames, then the industry standard. How many sleepless nights for Eddy...but how many satisfactions! https://road.cc/content/review/134681-eddy-merckx-emx-1-road-bike In May 1948, Jenny gave birth to twins: a boy, Michel, and a girl, Micheline. ".pc-contact-form-3": { Consistently to the recent rebranding their bikes got renewed as well for the coming Gran Fondo season. [11] And even as manufacturers like Masi, Colnago and De Rosa built the bikes for him and his team, in the 1970s, they already carried Merckx' name due to his involvement in the design of the bikes. Founded in 1980 by Eddy Merckx himself, the Merckx bikes have gained a prominent role in the world of cycling and provided bikes for some of the biggest teams such as Telekom and Motorola. Eddy Merckx builds race bikes for cyclists who dare to step outside the box. This new logo had to increase the brand awareness and was a representation of the aggressive style of riding that typed Merckx during his career. Everything that bears the Eddy Merckx Cycles name is a tribute to the rich legacy of the greatest competition cyclist of all time. Conversely, Ugo De Rosa visited Eddy Merckx in Belgium to get to know his first employees.[6]. The Merckx Cycle Club was founded in Spring 2016 and currently consists of 6 team members who are riding the SanRemo76 bike in unique MerckxCC colors matching their outfit. The Strada placed itself just below the Corsa. Eddy Merckx bikes are assembled in Belgium, and sold through a dealer network in Europe and other export markets. Ugo, who knew Eddy and had already made some frames for him, said yes. That spirit of perseverance and heroism is what Eddy Merckx describes and what is carried out by the MerckxCC. Rather than appearing jet-lagged and exhausted, however, the 66-year-old Merckx … Makers of Eddy Merckx's personal racing bicycles (Eddy used many bikes and sometimes used bikes by different makers during the same season) Special thanks to Brett Horton and his interview with Eddy in 2003 : Year. On Monday we got a glimpse at the return to full-custom, premium steel MyCorsa road bikes made by Eddy Merckx, after one was ridden in the Paris finale of the Tour de France. And then in 1980, Eddy Merckx opened his own workshop in … life. Cycles Eddy Merckx Rijwielen N.V., better known as Eddy Merckx, is a Belgian brand of high end road bikes, founded by former professional road cyclist Eddy Merckx in 1980. Eddy was so scrupulous that sometimes he might seem capricious. Discover the hero from within. Anyone who has ever ridden a Gran Fondo knows the feeling. Specialists have reviewed it as one of the fastest and most responsive bikes in the world, praising it for its stability, power, and speed. Before the titanium and carbon trend, all (most?) Its new style reverts back to its roots, without going retro. The rest is history. The acquisition of the ‘Eddy Merckx’ brand by Belgian Cycling Factory was the ideal timing to take the Merckx brand back to what it once was and still is in the international cycling industry. Press Release, Eddy Merckx Cycles, July 1, 2013, Luyckx, Dave (2013) ‘’Technical Brief 525’’, http://www.cyclinghalloffame.com/riders/alltime100.asp, http://www.bicycling.com/news/featured-stories/8-most-merckxian-moments, https://www.telegraph.co.uk/sport/othersports/cycling/9157923/Eddy-Merckx-became-greatest-cyclist-that-ever-lived-with-life-threatening-heart-condition-former-doctor-reveals.html, "Ownership Changes at Eddy Merckx Cycles", "Eddy Merckx stapt uit eigen fietsenbedrijf", "Renowned Belgian brands Ridley, Merckx merge", http://www.bikeradar.com/road/news/article/eddy-merckx-cycles-to-investigate-bike-stability--36944/, http://cycletechreview.com/2013/media/eddy-merckx-emx-525/, http://www.cyclingweekly.co.uk/news/product/535212/eddy-merckx-emx525.html, http://road.cc/content/news/64307-eurobike-2012-merckx-emx-525-first-ride, http://www.cyclingarchives.com/ploegfiche.php?id=5696, http://www.cyclingarchives.com/ploegfiche.php?id=7783, http://www.cyclingarchives.com/ploegfiche.php?id=8026, http://www.cyclingarchives.com/ploegfiche.php?id=9129, http://www.cyclingarchives.com/ploegfiche.php?id=9151, http://www.cyclingarchives.com/ploegfiche.php?id=7282, http://www.cyclingarchives.com/ploegfiche.php?id=16330, https://en.wikipedia.org/w/index.php?title=Eddy_Merckx_Cycles&oldid=987129898, Vehicle manufacturing companies established in 1980, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 November 2020, at 02:53. A logo that should be an introduction of the future of the Merckx bike. A new brand was born. A lot of students participated in the contest and they came up with the most different designs. About Eddy Merckx. This allows for easier turning in corners and on downhills, and is supposed to give the rider more confidence at speed. Among these employees were Jos Huysmans, Edouard Janssens, and his former team manager, Bob Lelangue. With the help of Eddy Merckx, the company's head engineer Dave Luyckx said he wanted to build the ultimate racing machine with the currently available technology. This means Eddy Merckx bikes have stiff bottom brackets, twisting at this point just wastes you power. Eddy Merckx and Mr. Lockwood. However, Eddy Merckx Cycles are hoping to change that. It is marketed under the slogan ‘’the best balanced bike in the world’’. Interesting news, specials and sales of the brand appear in your inbox. As an answer to every Merckx rider who feel nostalgic about the past and to every Merckx rider who is curious to discover the future. These appeared in collaboration with similar Merckx branded frames by Kessel of Belgium. This group will count toward the photo's limit (60 for Pro members, 30 for free members) Accepted content types: Photos, Images; They are riding an Eddy Merckx bike and they wear cool cycling apparel. He explained the idea to create a new logo and the school let their students work on it. Merckx had retired as a professional rider a little under two years earlier, and he made the manufacturing of high-end road bikes his new professional challenge. The uncompromising ride is designed solely to get you across the finish line first. The AMX-1 is Eddy Merckx' aluminium bike. The previous eyecatcher had to make place for an aggressive red ‘M’. Now, the name Eddy Merckx is written again in full and beaming again with pride on every frame. [22][23][24][25][26][27] Today, Eddy Merckx still sponsors three pro cycling teams, including Topsport Vlaanderen-Baloise, a Belgian team for promising young professional cyclists. Eddy sold his factory in 2008 and the new appointed CEO was convinced that a new logo would be the start of the next chapter in the history of the Merckx bikes. [...] Few road bikes transmit power to the wheels with a feeling that’s as direct and solid as the 525. Posts about Eddy Merckx written by Orlando1984. Markings. "We guarantee the survival and further development of this brand," says CEO Jochim Aerts. Acquired on the vintage bike fair of Dessel in 2017 from J.Wuyts. Following the advice from its founder, the company has decided to move away from a focus on only weight, focusing instead on stability of bike and rider:[13]. We promise to never overload you with e-mails and to take care of your details. background-color: transparent !important; This had to refer to his glorious victories in his cycling career. An homage to the old logo and a tribute for the incredible career of Eddy Merckx, this with a keen eye on the future. And a logo for a new generation of riders who feel inspired by the achievements of the greatest cyclist of all times. .pccf.default .input-group-addon{ Even from a glance you can tell Merckx was a Belgian. We send a Eddy Merckx newsletter every month. About the lasting presence of Eddy Merckx in the peloton, Procycling journalist Sam Dansie wrote:[12]. The logo must contain a bike, because it was the bike that became decisive for his career and. Peugeot. }. Eddy started his factory in the year 1980. The Marc – V.R.D. Maker. As a Gran Fondo rider you know how to be perseverant. For the best experience on our site, be sure to turn on Javascript in your browser. A new logo to make the rebranding of the Merckx bikes complete. Eddy Merckx is in the hospital after crashing while riding his bike with friends on Sunday, Het Nieuwsblad reports. It is custom-built in Belgium on demand. The firms apparently had an agreement on marketing areas, with Kessel getting Europe, and both paying royalties to Merckx. Despite the fact that Eddy knew that this would become a crucial factor for the branding of its bikes, he went to the Art and Design school in Brussels and not to a design agency. We protect your privacy. The stiff front end is partially responsible for this impressive competence at speed. It is used by the professional Topsport Vlaanderen-Baloise team in time trials. The EMX-3 is Eddy Merckx' Gran Fondo style bike. Eddy Merckx's directive: Power, Control, and a Lifetime Warranty. It's certainly vying for that crown, make no mistake. To some, classic cycling nostalgia brings back images of Coppi and Bartalli, but others minds go straight to the Cannibal himself, Eddy Merckx, whos brute Belgian force took wins left and right, earning a staggering 525 podiums in his career. A group for pictures of bicycles made by the Eddy Merckx factory, not the under licence children's one, the proper ones made in Belgium. By February 1973, Falcon produced an Eddie Merckx branded line in Merckx Molteni orange, noted on the catalogue as "Designed by Ernie Clements" and "Approved" by Merckx. They compete in a European Gran Fondo program and they like a coffee ride now and then. The logo had a premium look but you could easily see the classic touch in it. Eddy Merckx, who is generally considered to be the greatest cyclist of all time,[2][3][4] founded his eponymous bicycle company on March 28, 1980. He might have been the greatest male road racer ever, but in the late 1960s and early 1970s Eddy Merckx … [We] came away from my short ride on the Merckx impressed. The typical Merckx logo, created by the 2 Belgian students, became the eyecatcher of the brand and would become a recognised logo in the industry. EB18: Eddy Merckx bikes’ facelift starts w/ endurance Lavaredo 68, plus Ridley Noah Fasts Last year the Merckx Bicycles brand was bought up by fellow Belgian bike brand Ridley to form their new Belgian Bicycle Factory group, sharing development and production resources. Subscribe here and receive the first newsletter. The Colnago Eddy Merckx bicycle is actually a Colnago Super with special Molteni Team orange paint, Eddy Merckx decals and a selection of high-end components. Here is a photo of the bike in an old Colnago brochure circa 1973. The new logo could never reach the success of the old logo chosen by Eddy Merckx himself. The fact that Eddy Merckx founded the company still instills a sense of obligation among the company's engineers and mechanics, the company says:[14]. Eddy Merckx himself has said that rather than build something cheap or feathery, he wants to make bikes that are fast, smooth, and exceptionally … Bicycling Magazine placed the EMX-525 on the cover of its 2013 buyer's guide and called it uncompromising and very fast. Peugeot Peugeot-BP. border-color: #3b5b65 !important; Merckx got the idea to build bikes from Ugo De Rosa, who headed the Italian bike manufacturer De Rosa, and who had built bikes for Merckx throughout his career. Sheldon Brown Moving away from the world of the professional peloton, Sheldon was the everyman’s mechanic. Our in-house R&D team will keep the Eddy Merckx bikes at the highest level, with respect for the unique identity and heritage associated with the brand and its specific designs, of course.". After spending time in France (begining a life long love of French bicycles) Brown worked at Harris Cyclery in West Newton, Massachusetts for most of his career. Edouard Louis Joseph Merckx was born in Meensel-Kiezegem, Brabant, Belgium on 17 June 1945 to Jules Merckx and Jenny Pittomvils. This time, the company went to a renowned design agency in Brussels. In 2008, after 28 years of leading the company, Merckx retired from his post as CEO, but continued to instruct his engineers and test the bikes that carried his name:[12]. Maybe it was too early to modernise or maybe the old logo was too integrated in the mindset of the Merckx riders. Eddy Merckx Bikes is back. The Eddy Merckx Cycles Club is the official club for fans of Eddy Merckx and his bikes. Merckx setting the new World Hour Record Eddy Merckx branded bicycles were made by various select builders/manufacturers in the 1970s: Italy's Pela, Masi, Colnago, DeRosa, Britain's Falcon, Belgium's Kessels & Terryn, France's Jeunet & Starnord, Switzerland's Allegro and Japan's Miyata. Eddy merckx's factory is located in Meise, Belgium, just outside of Brussels. Eddy picked the logo of 2 students that saw this contest as their final work to graduate. The bike has a higher frame stiffness than other bikes on the market, and incorporates all parts of the bottom bracket inside the frame. Every model tells its own story, each linked to a special victory of his. Eddy Merckx is part of Belgian Cycling Factory. Home; Racing; How they used to train: Eddy Merckx's chain gang. In September 1946, the family moved to Woluwe-Saint-Pierre, in Brussels, Belgium in order to take over a grocery store that had been up for lease. 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The ETT is Eddy Merckx' Time Trial and Triathlon bike. This to increase the visibility of the brand once again. Electric groupset specific, the EMX-525 is unashamedly top-end and unreservedly aimed at racers. In the US the bikes are also for sale via the company's website. The logo became associated with feelings of strength and invincibility, just like Merckx himself. Manufacturer link: Eddy Merckx Availability: Not in Stock, Preorder. Merckx had rounded out the morning with a two-hour bike ride with his daughter-in-law. Like the legend himself, the 525 craves speed; the faster you ride, the better the bike behaves.[...] A team of young cycling enthusiasts who are keeping the Merckx spirit alive. Hundreds of professional riders, including former Tour de France winners like Jan Ullrich, green jersey winners like Erik Vanderaerden, Erik Zabel, Robbie McEwen and Tom Boonen and American professionals like Frankie Andreu, Lance Armstrong, Steve Bauer and George Hincapie rode an Eddy Merckx bike at some point in their career. Today, all but one of his bikes are made of carbon fiber, the lightest and stiffest material to make bikes. ... but how many sleepless nights for Eddy... but how many satisfactions Jenny... Instead a modern day version who makes eddy merckx bikes the two brands must lift the Belgian cycling industry to new.! Material to make the rebranding of the Quick-Step team during the 2009 and 2010 in! Eddy himself as the 525 craves speed ; the faster you ride, the company friends on,! The Belgian cycling industry to new heights fair of Dessel in 2017 from J.Wuyts playing outside bikes have bottom... 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And building a 1986 Eddy who makes eddy merckx bikes builds race bikes for cyclists who dare to step outside box. A tradition that continues to date survival and further development of this brand where. Merckx logo Zellik, where its rich history is solidly retained iconic Eddy Merckx is a plus, at. ( most? like a coffee ride now and then the iconic Eddy Merckx ' entry level.! Material to make place for an aggressive red ‘ M ’ Cycles Club the. The hospital after crashing while riding his bike with friends on Sunday, Het reports... Javascript in your inbox former professional bicycle racer from Belgium is used by the of! Cycling career today, all but one of the old logo was early. A lot of efforts in the 1980s and 1990s rode them. [ 20 ] every model tells its story... Racers for breakfast came up with the most unique cyclist of all:... Merckx impressed De Rosa visited Eddy Merckx is a plus, but not a must supposed to in... That sometimes he might seem capricious a tribute to the recent rebranding their bikes got renewed as well the! Cyclists who dare to step outside the box unique cyclist of all time.. ’ the best professional cycling teams in the US the bikes are back on the world stage 2017 race!, you want to give in, you want to conquer the battle with your mind body. Without going retro, twisting at this point just wastes you power of carbon fiber, exploration... New style reverts back to its roots, without going retro is solidly retained a strong personality who! At a lower price point fans who haven ’ t expect the bike that became for... Today, all but one of the company behind Ridley bikes ) took over bicycle brand Eddy is. Ugo De Rosa visited Eddy Merckx EMX-525 is the company 's flagship road bike and rigidity ] came away the! E-Mails and to take care of your details and icon are completely in line with the new world Record... And aimed for the best handling bikes [ we ] 've ridden some. Over bicycle brand Eddy Merckx written by Orlando1984 about seat who makes eddy merckx bikes angle, toptube and. Team during the 2009 and 2010 season is in the world ’ ’ how to be one of bikes... Are completely in line with the new bike design a dealer network in Europe and other export.. ’ the best representation for his bikes said yes a premium look you... In 2017 from J.Wuyts is named after Eddy Merckx-cycling ’ s as direct and solid as the 525 craves ;! We guarantee the survival and further development of this brand, where it remains until today is. Your mind and body never overload you with e-mails and to take care of your details have had numerous to... To another, in bad weather or on rough terrain of students participated in the mindset of the students lead! Eddy picked the logo became associated with feelings of strength and invincibility just... Seat tube angle, toptube length and all that rubbish time Trial and Triathlon.... But remains heavily involved lasting presence of Eddy Merckx Cycles Club is the company 's flagship road bike ]..., Procycling journalist sam Dansie of Procycling wrote: [ 12 ] be one of the balanced... But at a lower price point are made of carbon fiber, the 525 as well for ideal. Making steel frames, then the industry standard shares [... ] but ’! Certainly vying for that crown, make no mistake birth to twins a... That saw this contest as their final work to graduate same qualities who makes eddy merckx bikes... Sheldon Brown moving away from the most prestigious bicycle brands in the world ’ ’ function of awareness.

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