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Researchers at the University of Warwick measured the impact of the ‘When the fun stops, stop’ slogan on the behaviour of problem gamblers. Gambling is legal and betting is legal, for what I bet. The participants had also all indicated that they were Premier League football fans and had experience in online sports betting. , 2017. You have two options: You can get a no-deposit bonus and use it to win a round sum. Details . 25x. Read our full review. "“Last year, we initiated a review of the campaign, informed by a substantial behavioural study, and the new creative will reflect a change to the relative size of the word fun in response to feedback," continued Wilmot. The purpose of this bill is to introduce legislation to discourage predatory gambling. In gambling, the many must lose in order that the few may win. Only 9% of gamers under the age of 18 are considered hardcore gamers. 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