Will fundamental changes to Ultimate Team's monetisation be put into place for the game? In fact, it is supposed to be the cornerstone of FIFA 21 and that the company should do everything to drive players towards it. Companies like EA have even been fined over such widespread yet also unpopular game mechanic, but it hasn’t stopped EA from pushing through with that line of business. FifaUltimateTeam.it - UK Send an email 6 March 2021. Recently leaked documents from the CBC seem to reveal EA's loot box-oriented business strategy with FUT. While it does say how important FIFA Ultimate Team has been to the franchise over the decades, it argues that the majority of FIFA players actually never spend money on microtransactions anyway. Unlike other forms of microtransactions, however, loot boxes have also come under legal scrutiny. Remember, the bundle only includes four cosmetics: the tifo, stadium theme and home and away kits - and they're pretty underwhelming cosmetics, too. As I wrote in our FIFA 21 review: "Did EA not get the battle pass memo or something? Does FIFA 21 contain gambling-esque elements? FIFA 21’s implementation of loot boxes comes in the form of card packs that give randomized rewards in the game’s FIFA Ultimate Team mode or FUT. However, FIFA's VP of brand … FIFA 21 Adds Cosmetics Not Linked to Loot Boxes. Just like IAPs or in-app transactions, loot boxes have become one of the “dirty words” in … The Netherlands Gambling Authority have declared loot boxes illegal and deem packs on FIFA Ultimate Team, the game's most popular and profitable mode, to go against gambling regulations. FifaUltimateTeam.it - UK Send an email 8 June 2020. I've seen the stadium theme with a buy now price of 7600 FUT Coins: And people are selling the tifo for just 5600 FUT Coins - less than half EA's price: Players are also selling the kits for several thousand fewer FUT Coins on the transfer market: Of note: you can only get one of each stadium item pack or bundle from the FUT Store. The ad features a four-step guide explaining how to spend FIFA 21 in-game currency on randomized loot box-style card packs. Spending limits are the latest step in EA’s Positive Play Charter; The regulatory debate over FUT packs stems back to 2018, with many linking them to gambling EA Shamelessly Advertise FIFA 21 Loot Boxes/Gambling In Kids … Hilariously, players are already selling these items for fewer FUT Coins than EA is. A single tifo costs 11,500 FUT Coins. In September, the company placed a FIFA 21 ad in an in-store magazine at UK retailer Smyths Toys encouraging using virtual currency to open packs, the game's term for loot boxes. These packs can be acquired using FIFA Points which themselves can be bought with real money. Kylian Mbappe in FIFA 21 Loot boxes are a feature within video games that involve opening a mystery box or pack, that can be obtained through the use of in-game currency or real-life money. Well, it's time to take pay-to-win out - and put a proper battle pass in.". EA Sports' famous tagline is 'it's in the game'. Facebook Twitter LinkedIn Tumblr Pinterest Reddit VKontakte Odnoklassniki Pocket. That's a lot when you consider a premium gold pack loot box, which costs 150 FIFA Points - the same as the single tifo if you were to buy it with real-world money - alternatively costs 7500 FUT Coins. Sell celebrations. Sometimes we include links to online retail stores. He likes news, interviews, and more news. EA says it is also conducting an ‘immediate review’ of media placements. These stadium items are tradeable on the transfer market, so I had a look to see how much they were going for. The bundle costs an eye-watering 60,000 FUT Coins, which is more than a prime gold players pack (45,000 FUT Coins or 600 FIFA Points). EA’s official response to the leak also denies “pushing spending over earning”. All eyes now turn to FIFA 22. Sell player haircuts, for all I care. … However, the way loot boxes fundamentally function is too close to gambling for some governments' liking, so EA may ultimately answer to those interested parties when it comes to FIFA Ultimate Team and other loot boxes in its games. EA refers to the system as ‘surprise mechanics.’ EA responde à mais recente controvérsia sobre loot boxes "Nós não incentivamos as pessoas a gastar dinheiro nos nossos jogos." Once you get that pack or bundle, it will no longer appear in the store for you. That EA would want more revenue from such features should hardly be shocking but leading players in that direction, both intentionally and subtly, doesn’t sit well with many of the company’s critics. It's enjoyed by billions of devoted fans all over the globe, and video game adaptations like FIFA have seen great commercial success on various platforms. In an interview … It's an interesting development for FIFA and EA, and comes at a time when the football franchise is under increasing pressure from governments and charities over its loot boxes, which have been called exploitative and akin to gambling. According to a leaked document from an anonymous EA Insider, this aspect of FUT isn’t just a sort of side game. While there is indeed randomness in what you’re getting, there is actually no cashout from it, which, for some countries, is the definition of gambling. However, a Eurogamer analysis of EA's statement showed a number of issues with the company's claims. You can buy a tifo, a stadium theme, and a new home and away kit individually, or all available items in a bundle. Just like IAPs or in-app transactions, loot boxes have become one of the “dirty words” in the gaming industry. READ MORE: Please, bring back the … Alternatively, you can buy these items with FUT Coins (the in-game currency you earn through playing), but again, the items seem overpriced. The presentation refers to the game’s mode FIFA Ultimate Team (FUT), which allows loot boxes, as the “cornerstone” of the game. The 10 most popular stories of the day, delivered at 5pm UK time. Wesley is Eurogamer's editor. EA Introduces Spending Limits for FIFA 21 Loot Boxes. FIFA 21 Loot Box Ad Pulled From Kids Magazine. In fact, a new leak reveals that EA was intentionally trying to steer FIFA 21 players that way, which, on second thought, might not be that surprising after all. FIFA 21 reportedly still sees publisher Electronic Arts (EA) throwing everything but the kitchen sink at players to start spending on its controversial loot boxes. 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