Your images must share the same dimensions (Facebook recommends 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. They allow you to use up to 10 images or videos in one ad, making it easier for your audience to get the message without having to click to visit a new page. Policy, Access the largest Creator Community Resource on the planet. If you’re not keen on the extra editing work, opt for square videos. The extensive list of social media video specs covers all you need to produce videos that can be enjoyed by your audience across multiple devices. Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame rate 30fps. You're not alone. Only Facebook publishing partners are able to host videos that are 3 minutes or longer. See the complete list of file formats. Instagram supports square, vertical and horizontal video. Rapport sur la décision 19-D-26 de l’Autorité de la concurrence. Instagram story videos are short videos, up to 15 seconds long, that appear between stories from profiles users follow. See this complete list of YouTube video encoding settings. Les annonces vidéo vous permettent de définir l'action que vous souhaitez que les utilisateurs effectuent. YouTube Ads make it easy for people to choose your business. YouTube’s bumper ad is a six-second, unskippable video ad that plays before a YouTube video. Tip: To get the best quality for your video posts, Facebook recommends uploading videos in .MOV and .MP4format, however, most video file types are supports. YouTube Ad Specs. Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, however, we have seen longer videos as shown above. YouTube display advertising allows businesses to drive key performance metrics with paid visual placements next to the platform’s video player. Lastly, as YouTube automatically frames videos, using native aspect ratios, letterboxing or pillarboxing is not recommended. Display ads Appear to the right of your video and above the video suggestions list. YouTube Ad Specs For Overlay Ads: Image dimensions: 480×70 or 728×90 image ads or text; File type: Static.GIF, .PNG, .JPG; File size: 150 Kb; YouTube Companion Banner Ad Specs: Unit: 300 pixels by 250 pixels; File type: GIF, PNG, JPG; File size: 150KB; YouTube Ad Specs: Video Ads See the complete list of file formats. In-stream ads are 5-15 seconds long, therefore, ensure that you produce content that’s strong, engaging to get your audiences’ attention. If you're uploading a non-16:9 file, it will be displayed with pillarboxes (black bars on the left and right) or letterboxes (black bars on the top and at the bottom) in YouTube player. 360 videos have been around for a while. Each of these formats has its own unique advantages and use cases. It helps them discover, browse and buy products and services from their phones in what Facebook calls an ‘immersive’ way. 728 x 90 px. Plus, YouTube’s Analytics tool will help you understand who’s watching your ads and how they’re interacting with them. Amazon video ads use high-resolution images and require all text to be legible on supported devices. Supported aspect ratios: 16:9 to 4:5 and 9:16, Recommended specs: .MP4 or .MOV format, maximum length 15 seconds, maximum file size 4GB. Reserve space in your background image for the video player, which has a … To drive engagement, you can add buttons and include carousels, photos, and text  along with your video. Inserted before, during, or after your video--ads are up to 3 minutes in … This way, your viewers will most likely see the complete ad and be able to click on the “more” links easily to see the rest of the text without clicking on the CTA button. (Note: each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.) 40 Best Free Video Editing Software for 2021 (In-Depth Guide), 8 Incredible Tips for a Great Social Media Video Strategy. Given the nature and placement of this type of ad, they are designed to appeal to desktop users. Although horizontal videos are allowed, Snapchat recommends vertical videos. See the complete list of file formats. This leaves little room for viewers to see the complete ad or click on ‘more’ links to see the rest of the text without clicking on the call to action. Instagram Story videos are short videos of up to 15 seconds. YouTube Companion Banner Ad Specs YouTube’s companion ads are small, static images displayed below a video or in the right-hand margin of your screen. For quality video ads, Facebook recommends uploading your highest resolution video available (that meets file size and ratio limits) - without letter or pillar boxing. Similar to Facebook carousels, Instagram allows you to show anything from 2 to 10 images or videos in one side-scrolling ad. . Les annonces vidéo peuvent vous aider à améliorer la notoriété de votre marque en attirant l'attention des utilisateurs et en générant un plus grand nombre de demandes. Below is a list of the creative specifications for display advertising products. Unit: 480 pixels by 70 pixels. Tip:Like Facebook, Instagram’s recommendations are similar and you’re urged to use the highest video resolution possible. Minimum size, landscape video: 600 by 315 pixels (1.9:1 aspect ratio), Minimum size, square video: 600 by 600 pixels (1:1 aspect ratio). To do this, slideshow ads allow you to use a collection of 3-10 images, along with a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) and turn them into a video ad. Pre-Roll. See the complete list of file formats. Par exemple : Définissez les utilisateurs pouvant visionner vos annonces vidéo en fonction de leur zone géographique, de leur âge, de leurs centres d'intérêt et d'autres critères. See the complete list of file formats. , video definitely is getting more engagement across all major social platforms. It’s a way to create immersive video that a user can explore by turning their devices or dragging their fingers through content. 300 x 250 px. Définissez un budget quotidien et un plafond mensuel. Snapchat video ads also come with 16 restrictions covering everything from the use of letterboxing and one line call to action text, to promotion and Snapcodes. Recommended specs: Videos should also utilise H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. It is also best to use the highest video resolution possible. See all specifications. For best results, use a 1080 by 1080 pixel square (1:1) video. Using different size images will result in your slideshow being cropped and that could lead to elements or subject matter in the images being removed. Recommended specs: Videos should also utilise H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long. So, we’ve created a list of social media videos specs to help you share your very best content with the world. But as you create your video, as with Instagram, leave a little room at the top and bottom of your video. Recommended specs: .MP4 or .MOV, maximum file size 2GB, maximum length 30 minutes, maximum frame rate 25fps. Si vous avez besoin d'aide concernant votre compte Google Ads, remplissez ce formulaire. The maximum file size is 4GB, maximum length 60 seconds, maximum frame rate 30fps.Your video should not exceed 4GB in size, must be within ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Maximum size: 4096 by 2048 pixels, 2:1 aspect ratio. Video Guidelines Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p). This works particularly well for content such as how-to videos or promotions you plan to run for an extended period of time. As a mobile-first platform, Twitter video is naturally optimised for mobile device-captured video. If not, when uploading your video, head over to the ‘Advanced’ tab, then use Facebook’s ‘360 controls’ tab to convert unformatted footage into a 360 video. As a mobile-first platform, Twitter video is naturally optimised for mobile device-captured video. If not, when uploading your video, head over to the ‘Advanced’ tab, then use Facebook’s ‘360 controls’ tab to convert unformatted footage into a 360 video. YouTube Display Ads are ads that appear to the right of the video and above list of video suggestions. Aspect ratios: Video ads created with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px. For details on how to upload video recorded on other devices, see Twitter’s video specs recommendations and best practices. 468 x 60 px. This fast-paced format is especially effective on mobile when people often watch videos on the go. Served on desktop and laptop computers 300x250px or 300x60px image or text ads Overlay ads Semi-transparent ads that appear on the lower 20% portion of your video. 300 x 60 px. This allows marketers to get creative with different media formats and boost engagement. Aim to make your ads as compelling as possible by using call to action text and interactive elements. They allow you to use up to 10 images or videos in one ad, making it easier for your audience to get the message without having to click to visit a new page. are able to host videos that are 3 minutes or longer. While the maximum length of LinkedIn video ads is 30 minutes, LinkedIn recommends that you make your videos much shorter and keep your video ads to 15 seconds or less based on the stats that they have gathered over time. Total video assets must be under 10MB All creatives must include a YouTube close button component in the top-right corner This button must be placed in the parent file of the creative. As with Facebook recommendations, it’s a good idea to use the highest resolution video possible. Receive exclusive content you won't find For instance, on Facebook, videos get up to 135% more organic reach, six times more retweets on Twitter, and 75% of executives say they watch world-related video each day on LinkedIn. Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum frame rate 30fps. Recommended specs: .MP4, File size between 75 KB and 200 MB, maximum 30 minutes long, maximum frame rate 30fps. Diffusez vos annonces lorsque des personnes recherchent vos produits ou services, Captez l'attention des utilisateurs grâce à des bannières et des images, Faites la promotion de votre application auprès des bons utilisateurs. Use native aspect ratios, and letterboxing or pillarboxing bars are a no-no as YouTube automatically frames videos to display them optimally in their video player. Collections Pins and ads. Help Center Manage Your Account Banner, Richmedia, and Text Ads Ad Specifications Ad specifications (or ad specs) are requirements for an ad. Around 15% will do and it will prevent important content from being cropped automatically due to smaller user device screen sizes. anywhere else other than our Creator newsletter. Ensure that your videos are captivative and include clear calls to action to generate positive results. For further information on our creative policies, please view our Creative acceptance policies . Définissez les utilisateurs pouvant visionner votre vidéo en fonction de leur zone géographique, de leur âge, de leurs centres d'intérêt et d'autres critères. YouTube ads have an average cost per view of $0.10 – $0.30. We cover the best new tools & platforms to help ), Pour obtenir de l'aide sur mon compte existant, Découvrir les annonces vidéo sur YouTube.com, Visiter votre site Web pour leur montrer vos produits et leur faire découvrir votre marque, Regarder d'autres vidéos sur votre chaîne YouTube pour que vous puissiez élargir votre audience et développer la notoriété de votre marque, gagner du temps grâce à notre expertise. Image width/height: We recommend a minimum width of 600 pixels, although larger images (for example 1200 pixel images) will be better optimized for when users click to expand images. Facebook video ads appear in various formats. And more marketers are seeing the positive results of video performance. By clicking "Get Access" you agree to our T&C Like Facebook, Instagram’s recommendations are similar and you’re urged to use the highest video resolution possible. De plus, l'outil YouTube Analytics vous permet des groupes d'audiences qui regardent vos annonces et la façon dont elles interagissent avec celles-ci. LinkedIn video specs Linkedin shared videos: Youtube video ads: Skippable video ads: maximum length of 12 hours, skippable after 5 seconds. YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. Vous ne payez que lorsqu'un utilisateur décide de visionner votre annonce pendant au moins 30 secondes ou interagit avec cette dernière (par exemple, en cliquant sur une incitation à l'action en superposition, une fiche ou une bannière associée). While internet speed is a factor, for the best possible user experience, Facebook recommends using the highest quality images possible. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features This, however, doesn’t mean you cannot upload video in other ways. Influencer Marketing Hub » Social Media » Social Media Video Specs for 2021 | Always Up-to-Date Guide. Unit: 300 pixels by 250 pixels Be sure to review all 16 restrictions before planning your video content. In-stream ads are 5-15 seconds long, therefore, ensure that you produce content that’s strong, engaging to get your audiences’ attention. Tip: Snapchat videos can be used to drive traffic to other assets, such as, long-form videos and articles, and landing pages. For details on how to upload video recorded on other devices, see Twitter’s video specs recommendations and best practices. It is one of YouTube’s six different advertising formats. ... Youtube advertising platform itself, and the specifications for each ad type with a firm understanding on How to advertise on Youtube. Shopping ads follow the same specs as static Pins and ads. To ensure that you video can be enjoyed by as many people, YouTube recommends that videos be uploaded using the highest possible resolution. What is it? Around 15% will do and it will prevent important content from being cropped automatically due to smaller user device screen sizes. Looking for ways to make money online from home? Tip: LinkedIn recommends keeping your video ads to 15 seconds or less in length based on stats they’ve collected over time. These specs are the same regardless of whether your video is an ad or just posted within a tweet. Served on desktop and laptop computers. Six-second bumper ads appear before or during YouTube videos and cannot be skipped. YouTube’s growing prominence in popular culture has shown that it can serve as much more than just a way to share adorable kitten videos – it has become a highly effective venue for accessing massive audiences through online advertising.. YouTube has become the venue by which budding musicians and performers get their first big break. Use native aspect ratios, and letterboxing or pillarboxing bars are a no-no as YouTube automatically frames videos to display them optimally in their video player. They’re easier to produce and work well for both desktop and mobile users. 11 Omnichannel Marketing Examples that Fully Integrate the... 20 Ways to Make Money Online From Home Right Now, Influencer Marketing 2021: Benchmark Report. Recommended specs: videos can be up to 240 minutes long with a maximum size of 4GB, and have a maximum frame rate of 30fps. Videos cannot exceed 240 minutes in length, the maximum frame rate allowable is 30fps, and maximum file size is 4GB. Tip: Carousels are handy when creating episodic content. Learn technical requirements, design recommendations and see an ad example. LinkedIn recommends keeping your video ads to 15 seconds or less in length based on stats they’ve collected over time. 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